Services

Media Strategy & Media Buying Services

Plain Language provides media strategy and media buying services designed to bring clarity, accountability and measurable performance to your marketing investment.

We work across digital and traditional channels, partnering with creative agencies, in-house teams and public sector organizations that need media decisions they can stand behind.

With every client, our goal is to improve the value and impact of your paid media consistently, year after year, through solid planning and execution. These services are how we deliver that improvement.

Trusted by 200+ agencies and businesses

Services

Media Strategy

Understand the decisions that drive attributable results. Every media plan we build–whether for a single campaign or an annual program–is designed to use your budget wisely and well.

Media Buying

Get the placements that support your creative concept, business goals and budget. Our team looks at search, display, social media, OTT, broadcast, print and out-of-home when building your media plan.

Campaign Management & Optimization

Keep audiences engaged while building brand equity. For campaigns in market, we monitor performance and make adjustments so the advertising delivers on your marketing goals.

Evergreen Marketing

Defend your brand position while making steady improvements to your always-on program. Our approach includes building robust negative targeting criteria while optimizing ad targeting, conversions and spend.

Reporting, Insights & Analytics

Use data to make wise sales and marketing decisions. Whether you want to dive into the numbers or keep it high-level, we’ll share results in the way that’s most helpful for you and your organization.

Consulting & Audits

Marketing performance can fall off when technology or business goals change or new competitors enter the market. We’ll look at campaigns, channels, tactics and technology to give you straightforward advice to get you back on track.

Lead Capture & Funnel Strategy

Sales looks to marketing to tee them up with quality leads. We’ll segment your target audiences to understand the value of a lead or a touchpoint, and then we’ll work with your CRM to set up your sales funnel.

FAQs

We don't do jargon. Ask us anything and you'll get a straight answer.

Ask us anything

What media services does Plain Language provide?

Plain Language provides media strategy, media buying, campaign management and optimization, evergreen marketing, reporting and analytics, consulting and audits as well as lead capture and funnel strategy.

Does Plain Language work across digital and traditional media channels?

Yes. Plain Language works across digital and traditional channels, including search, display, social media, OTT, broadcast, print and out-of-home.

How does Plain Language improve paid media performance?

The team focuses on solid planning and execution, ongoing monitoring and adjustments, and using data to make wise marketing decisions to improve the value and impact of paid media year after year.

What is included in Campaign Management and Optimization?

Campaign management includes monitoring performance while campaigns are in market and making adjustments so advertising delivers on marketing goals.

What is the purpose of Evergreen Marketing?

Evergreen marketing helps defend brand position while making steady improvements to always-on programs by optimizing targeting, conversions and spend.