Service

Media Buying

Media buying is about understanding those behaviours and placing your message where it has the best chance to land.

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Showing up Where It Matters

People move fluidly between platforms. They scroll, search, stream and listen, often within the same day.

We plan and buy across digital and traditional channels, using each one for what it does best.

Channels We Plan & Buy

Every channel plays a role in a connected media program:

Search: Capture intent when people are ready to act
Social: Build community and stay top of mind
Programmatic: Reach precise, high-value audiences
Video and Connected TV: Tell stories visually and build emotional connection
Content and syndication: Extend reach through trusted environments
Mobile: Reach audiences wherever they are, in real time
Geo-targeting: Deliver messages that are locally relevant
Out of home: Build presence and scale in physical environments
Print: Reinforce credibility and longevity
Radio and audio: Reach audiences in moments of focus and routine

Using Channels That Work Together

Media works best when channels support one another. We plan buying across the full customer journey so people move naturally from first impression to lasting connection.

Awareness

Programmatic TV, video, out of home and syndication

Consideration

Social, content, native and print

Conversion

Search, display, DCO, geo-targeting and radio

Retention

Mobile, CRM and remarketing

This approach keeps media connected and purposeful rather than fragmented.

See results in 90 days.

It’s a methodical, data-driven process to do more of what’s good. And it’s extra clarity and efficiency to your team.

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Media Strategy

Campaign Management & Optimization

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Reporting, Insights & Analytics

Consulting & Audits

Lead Capture & Funnel Strategy

Plain:Language Media has been a solid addition to our media partner roster. They tap in early to swap ideas with our creative folks, and we trust them to work directly with our clients.

Kiirsten May

Co-Owner @ UpHouse

Having a team that specializes in the paid media allows us to focus on the broader marketing strategy. We’re having one of our best years ever, and the paid strategy is definitely part of that.

Jeff Wills

VP Marketing @ Roadtrips

What impressed me early on was how quickly Jason and the team were able to refine the targeting… focusing the budget on customers who were actually in market.

Jeff Wills

VP Marketing @ Roadtrips

There were people on the Plain:Language Media team focused on different elements of the campaign…. It made me feel like there was a lot of oversight and that everyone was doubling down.

Tyson Vinek

Founder @ Luna Glamping

FAQs

We don't do jargon. Ask us anything and you'll get a straight answer.

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What is Media Buying?

Media buying is about understanding how people move between platforms and placing your message where it has the best chance to land.

What channels do you plan and buy across?

We plan and buy across digital and traditional channels, including search, social, programmatic, video and connected TV, content and syndication, mobile, geo-targeting, out of home, print and radio and audio.

How do channels work together in your approach?

Media works best when channels support one another. We plan across the full customer journey so people move naturally from first impression to lasting connection.

How do you support the full customer journey?

Our approach includes awareness, consideration, conversion and retention stages, using different channels at each point to keep media connected and purposeful.

How do you decide where a message should appear?

We look at how people scroll, search, stream and listen across platforms and use each channel for what it does best to place messages where they are most likely to land.